BUILDING AN ATTRIBUTION MODEL THAT WORKS
If you’ve ever wondered any of the following questions, you’ve come to the right place:
- How do you measure the real impact of search on sales and visitor engagement?
- How can you tell which combination of channels creates the most profitable marketing mix?
- What’s the best way to move from attribution concepts to actually taking attribution action?
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Tips to help you more accurately measure and value your online marketing campaigns.
