PPC Tactics: Maximizing Conversions Through Re-Targeting

Speaker: David Szetela, Clix Marketing

Re-targeting (also called re-marketing) has become and increasingly popular tool for online advertisers to maximize conversions and improve overall ROI.

Watch this pre-recorded webcast and learn:

Different ways to re-target &emdash; from keyword to creative to website
How to leverage ad copy, design and landing pages for re-targeting
Why it’s important to segment your site visitors into categories
The impact of attribution management on your ultimate bid strategies

David Szetela is Owner and CEO of Clix Marketing. He is the author of two books on PPC advertising, is the host of the popular weekly radio show PPC Rockstars, and is a regular speaker at industry conferences.

Watch The Pre-Recorded Webcast

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