With mobile ad spend reaching $31.45 Billion in 20141 and the increase of tablet and mobile usage, mobile marketing has become more important than ever. Though, Mobile marketing has been a challenging task for digital marketers. The web and apps must be adapted and optimized to guarantee consumers a good experience.
The importance of mobile optimization
Why most companies are failing in mobile marketing
How real people are using mobile
Why there really are no “mobile users”
How to apply the 6-Step LIFT Model in a mobile environment
Best practices to master mobile landing page optimization through Tracking and Call Tracking
Tuesday, July 8th, 12:00PM - 13:00PM EDT |
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1 Mobile Internet Ad Spending Worldwide, 2012-2018. eMarketer.com