Why Display Matters to Search Marketers How Search Marketers Can Get Involved
Speaker: Jeff Green, CEO, The Trade DeskOnline advertising has matured to a point where there is a real opportunity for search marketers — by applying search expertise to display advertising.
This webcast explains the relationship between search advertising and display advertising, and why it is important to engage in both, in order to reach the growing online audiences.
Because of their already proven success, search marketers play a large role in unlocking offline advertising dollars, especially as they extend many search principles into display. Learn more about how to do this successfully.
Attend this webcast and you will learn:
- The differences between search advertising and display advertising
- Why there are significant opportunities for display right now
- What advertisers can do to develop a successful display advertising strategy
- 7 Things Search Marketers Should Do in Display so you can go out and do it!