Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”

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Speaker: Alissa Ruehl, Manager of Website Effectiveness Consulting, Apogee Search

Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client -- or your boss -- or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC in plain English isn't easy.

In this webcast, Alissa Ruehl will demonstrate how to make PPC meaningful to the people you report to, including:

Relating your raw data to their business goals
Making your efforts meaningful to PPC novices
Turning challenges into valuable marketing insight
Getting other people as excited about your successes as you are

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