PPC Bid Management Rules That Actually Work

Speaker: Adam Scott Riff, Director of Search, MediaWhiz

This webcast will cover a brief history of PPC bid management rules, how they have evolved and how to make them work in 2009 using real examples.

PPC expert Adam Scott Riff will discuss how to build PPC bid rules from the bottom up, when to follow them, and when to break them. He'll also cover:

• How to implement PPC bid rules both manually and automatically depending on their available technology
• How to take into account "weighting" of multiple actions
• Incorporating and weighting "keyword assists" and "other channel assists" into your equation
• Building all kinds of cool IF/THEN statements that can help build efficiencies beyond bidding
• PPC Bid rules for content vs. search

Fill out the form to watch the free webinar now!

Watch This Free Webinar Now!

 Acquisio SEARCH integrates with all major search engines