Facebook Advertising Tips and Tactics
Speaker: Merry Morud, Account Manager at aimClear
This pre-recorded webcast explores how to set up, run and optimize a successful online advertising campaign on Facebook.
Merry Morud has created and managed Facebook PPC campaigns for a variety of clients including MarthaStewart.com, SecondLife.com, and several CPG food brands. She will share her experience with finding killer segments in Facebook, optimization techniques, and how to track conversions by tagging URLs and using Google Analytics.
She'll discuss what to expect from a Facebook advertising campaign, with a focus on:
- How targeting works in Facebook
- Best practices for Facebook ad campaign structure
- Work-flow techniques for Facebook advertising campaigns
- Solutions to ad fatigue in Facebook
Watch The Pre-Recorded Webcast
Performance Media Platform
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A link to the webcast will be e-mailed to you instantly and you can watch it at your convenience.
