Best Practices to Master Mobile Landing Page Optimization

With mobile ad spend reaching $31.45 Billion in 20141 and the increase of tablet and mobile usage, mobile marketing has become more important than ever. Though, Mobile marketing has been a challenging task for digital marketers. The web and apps must be adapted and optimized to guarantee consumers a good experience.

Join our experts, Marc Poirier of Acquisio, Chris Goward of Widerfunnel and Jamie Smith of Engine Ready to learn more about mobile landing page optimization to maximize profits.

We will discuss:

  • The importance of mobile optimization
  • Why most companies are failing in mobile marketing
  • How real people are using mobile
  • Why there really are no mobile users
  • How to apply the 6-Step LIFT Model in a mobile environment
  • Best practices to master mobile landing page optimization through Tracking and Call Tracking

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