Choosing a PPC Management Pricing Model: Structuring PPC Agency Contracts for Long-Term Success

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you're a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties.

This free eBook outlines some typical examples, along with the advantages and disadvantages, for two main categories of PPC management pricing models:

• Cost-based pricing
• Performance based pricing

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