Best Practices in PPC Reporting Advanced Strategies to Maximize Efficiency and Results

Success in paid search, or PPC advertising, depends largely on the ability to quickly and efficiently gather and analyze data, then turn that data into actionable strategies that improve account performance.

This free eBook is divided into three parts:

  • Part I presents seven best practices in PPC reporting to help SEM agency executives increase their analytic skills and reporting effectiveness
  • Part II offers some tips for improving your Excel skills
  • Part III provides a case study of the Adwords Keyword Report that explains how to optimize report data to improve client account performance.
Fill out the form to download a free copy of the eBook and start interpreting what data means so that you can make better business decisions and create value.

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